Since being founded in October 1994, Powderfinger has come to be regarded as a top indie radio promoter and publicity firm with ties across North America. Powderfinger has experienced success with radio promotion, publicity, and tour support via traditional and new media. We have relationships with over 600 College, AAA, Americana, Jazz, and Jamband stations across the U.S. and Canada, and hundreds of press contacts. Powderfinger was voted the College Radio Promoter of the Year for two years in a row at the CMJ New Music Awards. We also promoted the #1 Jazz Albums of the year at CMJ for 3 years in a row and have recently helped countless artists chart in Relix/, CMJ New World, Americana Music Association, CMJ Top 200, FMQB AAA & More.

The average American company devotes 40% of their budget to promotion and marketing. But unfortunately, musical artists become so busy putting energy, time, and money into the songwriting, recording, and replication process that sometimes they forget that having a great new collection of songs can be fruitless without a plan to get that music out to the general public. At Powderfinger Promotions, we utilize the skills, contacts, and work ethic that we’ve developed over the last several years to help artists get their music heard and read about via traditional and new media.

Powderfinger Promotions has had great success with bigger acts like 311, Moe, Steve Winwood, String Cheese Incident, and Robert Randolph but most of their clients are independent and unsigned acts like The Dresden Dolls, Charlie Hunter Trio, The Sterns, John Brown’s Body, and Michelle Shocked.

We love to get submissions from bands or artists who are interested in promotion.

Send your CD in for review today!

National Radio Promotion:

DavidPhotoPart of Powderfinger’s success comes via founder David Avery’s background, which includes growing up with strong gospel & rock surroundings, a B.A. in music, a year of study at the University of Lancaster (England), a M.M. in musicology from New England Conservatory, and two years of doctoral studies at the CUNY Doctoral Center in NYC. He was also a radio DJ for four years, a Music Editor at Schwann Publications for 18 months, and AAA Columnist for CMJ New Music Report for over 4 years. David’s day-to-day duties include running Powderfinger and promoting new music to AAA, Americana, Jazz, Jamband, New World, and college radio contacts.

College Radio Promotion:

Screen Shot 2014-07-10 at 11.22.36 AMHead College Radio Promoter Brett Wilson is a music fan first and performer/businessman second. While in High School, Brett worked as a Home Grown Music Network Rep/Street Teamer, volunteered at Festivals, and attended Berklee College of Music “Guitar Summer Sessions.” After high school Brett attended Franklin Pierce University in Rindge, NH and graduated in with a B.A. in Arts Management. While at Franklin Pierce, Brett was active as a DJ for WFPC, Jazz Band, guitar lessons from Ted Mann, and an internship with Metronome Media Group/Studio Metronome. After graduating college in 2004, Brett started his own record label Bombshelter Records, released 5 albums, and toured internationally doing well over 1,000+ shows with his Reggae/Rock band: Roots of Creation. While on the road Brett visited, interviewed, and performed at many college and community radio stations.


scottheadshotDirector of Publicity/Social Media guru Scott Feldman’s career began as producer for Boston’s legendary “Big Mattress” radio show on WZLX. He then studied at Berklee College of Music, and went on to become National Promotions Manager & Director of Media Relations for Scott also created one of the first marketing teams at Nimbit, and worked with to create partnerships with the Newport Folk Festival, John Lennon Songwriting Contest, and Virgin Records.

Later, Scott founded D.I.-Why, which brought common sense and measurable results to marketing and publicity via web design, social media campaigns, publicity, direct-to-fan integration, and strategic marketing. Scott’s clients have included Howie Day, Oedipus Project, Barefoot Truth, Dave Mason, and Augustines.