Google is formulating a new feature that will make it easier for musicians to connect with people searching for their music.

The feature is called “Posts on Google”, which allows a verified musician (or business) to create a post that will appear directly to search results. Likewise, the post will appear first in the Google results. If fans are searching for a band on Google, they will be provided with verified and reliable information through this feature.

The verified post can include images, text, video and event information (such as tour dates). Similar to social media platforms, the posts can be updated frequently and a time duration can be set for each. The post also permits engagement and interaction with users viewing it.

Verified users are able to see how many people have clicked and interacted with their post. In order to start posting, one has to be verified by Google through an application process.