JMAXX - Born To Be Famous (self-release)
South African-born Justin Eglin, aka JMaxx, is a rare talent, displaying a deep understanding of South Africa's various cultural influences. With a zest for R&B, Kwaito, Hip-Hop and House mixed with Pop, he is already exploding into the South African music scene with a BANG! Coming from a Portuguese mother, a Jewish father and German grandfather, JMaxx boldly ventures into the world of rhythm. His craving to express himself through this deeply-rooted mix of genres from different nationalities and cultures, comes to full maturity this year. At an early age Gospel was JMaxx’s introduction into the magical world of music and sounds. He says, “I can still see myself at the tender age of six singing in the family church with my father, my greatest inspiration.” In fact, his father was an accomplished producer, writer and Gospel musician. JMaxx started singing in school plays just for the enjoyment of it and continued on that path throughout his scholastic career. JMaxx’s love for African beats and rhythmic influences forges a complex character, searching for release. This driving force feeds his desire, pushing him forward, expressing itself through song; a curiosity became a hobby to write and compose his own melodies and lyrics, and then finally, late in 2008 it culminated in the evolution of JMaxx. JMaxx sees Michael Jackson and Madonna as role models, displaying their same, “never give up” approach towards life and success. Even if life beats you into the ground, people ridicule you, and challenges gets you down, JMaxx believes it is in those circumstances that your character is established and matured. This is the time when your greatest essence is released and miracles start happening. Then with a determination in his eyes, he expresses loudly,” I love taking risks and will continue challenging myself to be the best I can be.” JMaxx portrays a childlike craziness, and displays an invincible spirit when he steps onto a stage.” This is the place he was born to be. Here, he is free to entertain patrons and fans with an energy and passion that has no bounds. JMaxx projects an inner strength, more like a power of being in total control, conveying his feelings through this powerful medium of music. The air is immediately highly charged and he stops and shouts from the stage, “all I want is to liberate the fans, let them enjoy the power of my energy.” His development from strength to strength culminated in his previous release, Living In The Danger Zone, an album consisting mostly of contemporary songs ranging from dance, acid jazz, ballads, trans, rock, country and reggae that was distributed throughout South Africa. JMaxx’s music videos have been broadcast across his native country via South Africa’s Channel O and ETV, and he’s received nationwide exposure via state an independent radio stations.
www.jmaxx.co.za