Publicity

With over 10 Years of Experience, Powderfinger can work with you to publicize national and regional tours, individual gigs, CD release parties, and national reviews for bands. We target many types of media including daily, weekly, zine, and college editors, radio program directors, and certain websites. When appropriate, ticket and CD giveaways are arranged, and members of the media are invited to the gig. Clippings are collected and provided to the client along with a weekly status report. Powderfinger also offers a combination publicity/radio promotion package. All our publicity is handled in-house by Powderfinger Promotions. Call for details and costs.

Clients
Powderfinger Publicity has worked with a broad range of artists from around the country, including multi-platinum sellers like Deep Blue Something (Dallas) and Michelle Shocked (L.A.), and up-and-coming touring acts like The Slip (Boston), Jim’s Big Ego (Cambridge), Famous (NYC), Janah (Atlanta), Matt Angus (Philadelphia), Melodrome (Stockbridge, MA), Gladshot (NYC), Fluttr Effect (Boston), Swamp Cabbage (NYC), The Station Myth (NYC), Porter-Batiste-Stoltz (LA) as well as promotions such as the Club Passim (Cambridge, MA) Annual Benefit show featuring Odetta, Greg Brown, and others.

For some examples of recent ink on some of our artists, see below.

Swamp Cabbage in Inside Connection

Adrian and the Sickness in the Eugene Register-Guard

Amor Fati in Skratch Magazine

Funky Meters in the Minuteman Press

Publicity Packages

Tours
Powderfinger publicizes National and Regional Tours to a variety of media. Powderfinger will write or edit press kit contents. Term should begin six weeks ahead of first tour date and continue during the duration of the tour. Clips are collected and provided to the client when possible. When appropriate, ticket and CD giveaways are arranged, and members of the media are invited to the gig. Powderfinger handles assembling and mailing all packages, but clients are responsible for providing ALL press kit materials. Rate includes packaging and phone expenses, but client will be invoiced for exact cost of postage as an additional fee. If there are more than 10 tour dates, there will be an additional charge.
Individual Gigs
Individual Gigs that are not CD release parties may also be publicized as scheduling allows. Powderfinger handles assembling and mailing all packages, but clients are responsible for providing ALL press kit materials. Rate includes packaging and phone expenses, but client will be invoiced for exact cost of postage as an additional fee.

CD Release Party Packages
Option #1 -- Press information sent to as many as 80 media targets, including daily, weekly, zine, and college editors, local-music radio hosts, photo editors, Web sites devoted to local music, and national publications that feature new, indie music. Powderfinger will make follow-up calls and emails to various targets. We will also pitch CD and ticket giveaways to radio. Media will be invited to attend and review the gig. Client receives weekly updates. Suggested term is two months, with term beginning two months ahead of release party date. Powderfinger will also write or edit press kit contents. Clients who hire the company to publicize a release party may also hire us to publicize single gigs in Boston or anywhere else in the country. Powderfinger handles assembling and mailing all packages, but clients are responsible for providing ALL press kit materials. Rate includes packaging and phone expenses, but client will be invoiced for exact cost of postage as an additional fee.

Option #2 -- Client receives all of the features as described above, except for follow-up and weekly updates. Powderfinger handles assembling and mailing all packages, but clients are responsible for providing ALL press kit materials. Rate includes packaging and phone expenses, but client will be invoiced for exact cost of postage as an additional fee.

Option #3 -- Client receives address labels for all of the Powderfinger media targets and a list of email address and phone numbers for the client to use in following up. Client is responsible for all postage and packaging, and related additional costs. After the CD release party, the client may purchase address labels from the company to publicize single gigs in Boston or anywhere else in the country.

National Reviews
Powderfinger publicizes new releases to a variety of media, including daily and weekly magazines, college editors, and appropriate Web sites for review. Powderfinger will write or edit press kit contents. Clips are collected and provided to the client when possible. Powderfinger handles assembling and mailing all packages, but clients are responsible for providing ALL press kit materials. Rate includes packaging and phone expenses, but client will be invoiced for exact cost of postage as an additional fee. The campaign officially last for two months, but strong leads are pursued until finalized.

All full-service publicity packages are flexible in terms of number of contacts/pricing.

Publicity Contact:
Maria DeFelice
800.356.1155 x.223
maria@powderfingerpromo.com