publicity

Powderfinger Publicity has worked with a broad range of artists from around the country, including The Asteroid No.4, Bernie Worrell (Talking Heads, Parliament-Funkadelic), Big Funk (Joe Lavano, Freddie Hubbard, Roy Hargrove), Deep Blue Something, The Fisher Brothers (Heart), Girls Guns & Glory, Greg Ginn (Black Flag), Jim’s Big Ego, Jimmy Destri (Blondie), The Quarter After, Lipbone Redding, Matt Angus, Melodrome, Tim Reynolds (Dave Matthews Band), and hundreds of others.

NEW RELEASE REVIEWS

Publicity Prep –

Complete evaluation including analysis and recommendations for your Web presence, Biography, Use of social media, and your One-sheet.

This includes:

  • How to make it easy for press, DJs, booking contacts, and fans to reach you. ·
  • What critical pieces of information should you have on your website and how can your website be improved. ·
  • Are you maximizing cross platform branding? ·
  • Does your artist bio put you in the best light? ·
  • Evaluation of current tools you’re using for streaming music. ·
  • Review of social media interactions and provide recommendations on how to improve your use of social media tools to effectively increase fan engagement.

 

Physical Press Kits with Proactive Followup –

Includes writing a Press Release, professional printing of 8×10 Publicity Photos, and mailing a physical Press Kit with CD and other materials to contacts, followed by 90 days of proactive followup.

Followup with press contacts involves individual personalized communication including: a customized pitch for your album, streaming music, embedded album art, and embedded video when applicable.

E-Blast:  Includes creating a marketing email for the artist including—Press Photo (provided by client), streaming link (provided by client), video (provided by client), and marketing pitch.

This will be sent electronically to approximately 500 indie press contacts with the goal to obtain reviews/coverage for a new release. Powderfinger’s publicity team with follow up with all contacts who express interest in learning more about the client.

Reporting:  Clients will receive a comprehensive report of activity after each follow up and a final report including all press quotes obtained and all items completed for the client.

  • 20 physical press kit contacts + E-Blast
  • 30 physical press kit contacts + E-Blast
  • 40 physical press kit contacts + E-Blast
  • 50 physical press kit contacts + E-Blast

 

TOURS AND INDIVIDUAL GIGS

Powderfinger publicizes National and Regional Tours to a variety of media, including daily publications, weeklies, zines, calendar listings, and appropriate websites and blogs. Powderfinger will write or edit press kit contents as needed. Term should begin at least one month ahead of first tour date, and should continue during the duration of the tour. Media hits are collected and provided to the client. When appropriate, ticket and CD giveaways are arranged, and media invited to the gig.

  • Press release written by our staff and distributed directly to media contacts in the geo-location of the venue. Communication will include press release, press photo, a link to your website, a link to your music, and a ticket link where appropriate.
  • Dedicated Powderfinger publicity contact to handle all press inquiries, coordinate interviews as needed, and distribute physical copies to media contacts upon their request.

 

Guarantees: No one can guarantee how much coverage a release will receive, but we do guarantee that we’ll make our best effort to contact each relevant contact on your behalf. The percentage of press hits received tends to be around 10%-20%, but can vary significantly. Reports are sent monthly, and other updates will be sent when relevant. All full-service publicity packages are flexible in terms of number of contacts/pricing.

ADDITIONAL PUBLICITY SERVICES

Blogger Outreach:

Tier 1 Blogger Outreach: Using a separate database of bloggers specifically looking for content, we will arrange for 2 reviews from bloggers with high klout scores and a substantial twitter following to ensure your reviews have the greatest impact and exposure opportunity.

Tier 2 Blogger Outreach: Using a separate database of bloggers specifically looking for content, we will contact an additional 10 bloggers with information about your release requesting consideration for review.

Digital Press Blast: Press release digitally distributed directly to approximately 2,500 media contacts. Electronic distribution of a press release to web based major news sources (via the AP Newswire, RSS feeds, etc.) with focused targeting towards the music industry. Press release will include embedded keywords to increase SEO (search engine optimization), a press photo, a link to your website, a link to your music, and link to a video. Dedicated publicity contact to handle all press inquiries, coordinate with you to schedule interviews as needed, and distribute physical copies to media contacts upon their request.

Monthly reporting of analytics to show how many impressions your release has received (this is the # of times it has appeared in a google search, for example) in addition to full page reads (this would be when someone clicks on a link to read the press release) and interactions (how many downloads/email forwards/clicks thru links/etc.).

A la Carte Social Media Consultation in Preparation for Marketing a New Release

Although a Social Media consultation comes with any New Release Reviews package, it can also be purchased separately. Complete evaluation including analysis and recommendations for your Web presence, Biography, Use of social media, and your One-sheet. This includes:

  • How to make it easy for press, DJs, booking contacts, and fans to reach you.
  • What critical pieces of information should you have on your website and how can your website be improved.
  • Are you maximizing cross platform branding?
  • Does your artist bio put you in the best light?
  • Evaluation of current tools you’re using for streaming music.
  • Review of social media interactions and provide recommendations on how to improve your use of social media tools to effectively increase fan engagement.

 

Publicity Contact:

Melissa Ann Infurna: 800.356.1155 x 4233 or melissa@powderfingerpromo.com

Our brochure is available for download here.  Please do not hesitate to contact us with questions!