We promote to terrestrial, satellite and internet radio stations. Examples of acts we’ve promoted are 311 (#12 CMJ), The Bad Plus (#1 CMJ Jazz CD of 2007), Bim Skala Bim (#12 CMJ), Blind Boys of Alabama (#1 CMJ, #5 FMQB), Bob Schneider (#3 CMJ), Chuck Prophet, Dresden Dolls (#22 CMJ), Esperanza Spalding (#1 CMJ Jazz & JazzWeek), Girls, Guns & Glory (#8 AMA), Gov’t Mule (#1 Relix), India.Arie (#3 CMJ), Janis Ian (#3 CMJ), Keller Williams (#2 CMJ), Leftover Salmon (#1 Relix), The Mystix (#19 AMA), Sixpence None The Richer (#14 CMJ), Slightly Stoopid (#1 Relix), Stanley Clarke, Steve Winwood (#2 FMQB), String Cheese Incident (#3 CMJ), Widespread Panic, and many, many others.
- Solid and friendly relationships with college, AAA, Americana, Jazz, Jamband, and New World music directors & djs developed through the phone, email, conferences, viral promotions, and station visits
- Success in charting new releases
- Diligence in reaching and effecting radio staff
- Background in Radio, Music, and Business
- Tour Support via Radio
- Thorough working knowledge of Radio and the music business in general
- Team focused–Strong ability to work with labels and artists
Promoting new releases to College, AAA, Americana, Jamband, Jazz, and New World radio stations nationally and/or regionally.
311, Accurate Records, Allan & The Alligators, Amy Correia, Amy Fairchild, Anne Heaton, Adam Cohen (Leonard’s son), Amy Ray, Bim Skala Bim, Bobby Previte, Booker T. Jones (with The Roots), Bootsy Collins, Charlie Hunter Trio, Christian McBride, Chuck Prophet, Christian McBride, Columbia Records, Concord Records, Conspirator, Dave’s True Story, Deep Blue Something, Disco Biscuits, Dr. Banjo, Drive-by Truckers, Esperanza Spalding, Freekbass, Galactica, The Gourds, Gov’t Mule, Greyboy Allstars, Karl Denson’s Tiny Universe, Keller Williams, India.Arie, Jacob Fred Jazz Odyssey, Janis Ian, Jim’s Big Ego, John Brown’s Body, Jucifer, Keller Williams, Leftover Salmon, Maceo Parker, Medeski Martin & Wood, Michelle Malone, Michelle Shocked, Moe., Morgan Heritage, The Peasants, Pete Weiss, Q-Division Records, Rachael Sage, Ramona Silver, Rick Danko, Robert Randolph, Rustic Overtones, Sam Shaber, Schleigho, Sheila Nicholls, Bob Schneider, Sixpence None The Richer, Skerik’s Syncopated Taint Septet, The Slip, Slobberbone, Sonia Dada, Stanley Clarke, Steve Winwood, Stone Coyotes, String Cheese Incident, Steady Earnest, Teddy Goldstein, Universal Records, Warren Haynes, Widespread Panic, Yonder Mountain String Band, and hundreds of others.
At the end of each week of promotion/tracking we will issue a report that assesses your status at relevant radio stations. Based on these reports, we offer advice and assistance to clients regarding the best approach to capitalizing on airplay.
Four weeks minimum; at least half paid upfront.
We recommend at least eight weeks of promotion for an album release, and at least six weeks of promotion for an EP. We do not promote stand-alone singles to radio.
No one can guarantee how much airplay a release will receive, but we do guarantee that we’ll make our best effort to contact each relevant music director on your behalf. Response rates from radio tend to be around 20%-40%, but can vary. Reports are sent weekly.
Mailing: Rates do not include postage/packaging, which is normally handled by the record label and/or band. Powderfinger provides peel-off address, return address, and Add Date labels. Powderfinger can also handle the mailing for you for $4.50/package. There is a $6.50 postage surcharge per package for shipments going outside of the U.S. (if there are any).
Digital Delivery: While digital delivery is still not universally accepted at radio, some radio stations have warmed up to the idea and we will make some or all of your tracks available to radio digitally.
PACKAGES: (Prices listed in downloadable brochure at bottom of page)
College Radio—Full National Promotion to about 400 College radio contacts
Option 1: Weekly rate, 4 weeks minimum.
Option 2: 8 weeks for the price of 7.
Powderfinger’s Select National College Radio Promotion to Our approximately 300 best College radio contacts.
6 Week Package: We may also include all college radio stations within the artist’s region—Northeast, West Coast, etc.
Regional College Radio Promotion 1 region of the U.S., such as Northeast, Southeast, etc. Weekly rate, 4 weeks minimum.
AAA and/or Americana Radio
- Option 1: 4 week minimum.
- Option 2: 8 weeks for the price of 7. There are approximately 126 AAA radio contacts and approximately 130 Americana contacts. AAA and Americana combined adds up to approximately 200 contacts due to the fact that some stations play and report airplay for both formats.
Promotion serves approximately 135 Jamband radio contacts that includes specialty shows, along with stations that are receptive to the music for general airplay.
New World Radio
Promotion serves approximately 170 new world radio contacts that includes specialty shows, along with stations that are receptive to the music for general airplay.
Full Jazz Radio:
We also promote new releases to approximately 300 progressive Jazz radio contacts that report to CMJ and/or JazzWeek.
- Option 1: 4 week minimum.
- Option 2: 8 weeks for the price of 7.
Select Jazz Radio 200:
Promotion to Powderfinger’s approximately 200 best Jazz Stations.
6 week package, may be expanded.
Powderfinger had the #1 Jazz CDs of the year @ CMJ 3 years running! Radio Promotions that are appropriate for more than one of the above station type are not double or triple priced, but will take on only the cost of the more expensive package.
Radio contact: firstname.lastname@example.org