Radio Promotion

Powderfinger Radio—AAA, Americana, College, Jazz & Jamband

Main Focus: Promoting new releases to College, AAA, Americana, Jamband and Jazz radio stations nationally and/or regionally.

Clients Include: 311, Amy Correia, Amy Fairchild, Anne Heaton, Adam Cohen (Leonard's son), Bela Fleck, Bim Skala Bim, Bobby Previte, Canine, Capricorn Records, Charlie Hunter Trio, Chick Corea, Christian McBride, Chuck Prophet, Club D’Elf, Columbia Records, Dave's True Story, Deep Blue Something, Disco Biscuits, Dresden Dolls, Drive-by Truckers, The Gourds, Gov’t Mule, Gravel Pit, Karl Denson, Keller Williams, India.Arie, Jacob Fred Jazz Odyssey, Janis Ian, Jim's Big Ego, John Brown’s Body, Jucifer, Kickbacks, Leftover Salmon, Liquid Soul, Medeski, Martin & Wood, Michelle Malone, Michelle Shocked, Moe., Mudhens, Peasants, Pete Weiss, Q-Division Records, Rachael Sage, Ramona Silver, Rick Danko, Robert Randolph, Rustic Overtones, Sam Shaber, Schleigho, Sheila Nicholls, Bob Schneider, Sixpence None The Richer, Skerik’s Syncopated Taint Septet, The Slip, Slobberbone, Sonia Dada, Soulive, Spookie Daly Pride, Stanley Clarke, Steve Winwood, Stone Coyotes, String Cheese Incident, Steady Earnest, Teddy Goldstein, Townhall, Universal Records, Widespread Panic, Yonder Mountain String Band, and many others.

Chart success has also been a significant part of Powderfinger’s radio efforts, including landing the #1 most played Jazz CD of 2006 at CMJ (Charlie Hunter Trio), regular Top 10s on the Jambands.com radio chart, #5 on the FMQB AAA chart (Blind Boys of Alabama), #13 on the Roots Music Report Folk chart (Laura Vecchione), and #19 on the CMJ Top 200 (Dresden Dolls).

Our Strengths:

  • Solid and friendly relationships with College, AAA, Americana, Jazz, and Jamband Music Directors and DJs developed through the phone, email, IMs, conferences, viral promotions, and station visits
  • Success in Charting new releases @ CMJ, FMQB, AMA, JazzWeek, and RIYL.
  • Diligence in reaching and effecting music directors and program directors.
  • Background in Radio, Music, and Business
  • Tour Support via Radio
  • Thorough working knowledge of Radio and the music business in general
  • Team focused–Strong ability to work with labels and artists

Services: At the end of each week of promotion/tracking we will issue a report that assesses your status at relevant radio stations. Based on these reports, we offer advice and assistance to clients regarding the best approach to capitalizing on airplay.

Conditions: Four weeks minimum; at least four weeks of promotion paid upfront.

Time: We recommend at least six to eight weeks of promotion for any new release.

Guarentees: No one can (or should) guarantee how much airplay a release will receive, but we do pledge that every effort will be made to contact each relevant music director on your behalf each week, and that you will receive a timely report for each week of tracking.

Mailing: Radio promotion does not normally include postage/packaging, which Is usually handled by the record label and/or band. Powderfinger provides peel off address, return address, and Add date labels. The dates on all metered mail strips must match the actual mailing date. Powderfinger can also handle the mailing for you for an additional fee.

Packages:

  • Full National College Radio Promotion to about 500 CMJ reporting stations
  • Prime 350 College Radio Promotion to Powderfinger’s 350 best stations. This is also an economy package.
  • Community AAA and/or Americana Radio Promotion to about 99-150 stations, depending on configuration of package.
  • Jamband Radio promotion serves over 200 jamband specialty shows and stations that are generally receptive to the format.
  • Jazz Radio. We also promote CDs to the more progressive Jazz Stations and shows that report to CMJ and/or Jazzweek.

CD Promotions that are appropriate for more than one of the above station types are not double or triple priced, but will take on only the cost of the more expensive package.

For more Information, contact us via radio@powderfingerpromo.com.com or 800.356.1155