Artists not only receive great recognition for their music during the ceremony, but what follows after the ceremony is just as exciting. Artists who collect awards often receive a spark in sales following the award show. The positive influence on sales after an artist receives a Grammy is known as the “GRAMMY effect”. The “GRAMMY effect” also takes place after artist’s performances.
“This is for every indie artist,” said Chance the Rapper during his acceptance speech for Best Rap Album at Sunday’s 59th Annual Grammy Awards.
During Sunday’s 59th Annual Grammy Awards, Chance the Rapper won Best New Artist, Best Rap Album, and Best Rap Performance. The rapper now has a total of three Grammy Awards under his belt. The number of Grammys that Chance the Rapper now possesses actually outnumbers the amount of albums he’s sold. Chance has succeeded in winning three Grammys without selling a single album.